THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA

Filed in COMM ARTS, MASS COMMUNICATION by on August 3, 2018

Chapter One

  1. Introduction

 

  1. Background to the study
  1. History of the punch newspaper

 

  1. Statement of research problem
  1. Research questions

 

  1. Purpose of the study
  1. Significance of the study

 

  1. Delimitation of the study
  1. Limitation of the study

 

  1. Operational definition of terms

 

Chapter Two

  1. Literature review

 

  1. Definitions of advertising
  1. Public service advertising

 

 

1

 

  1. Kinds of advertising
  1. Marketing mix

 

  1. Types of advertising
  1. Importance of advertising

 

  1. Benefits of advertising
  1. Objectives and functions of advertising

 

  1. Advertising agency
  1. Advertising media

 

  1. Conditions for effective advertising
  1. The advertising budget

 

  1. Legal aspect of advertising
  1. Advertising media planning

 

  1. Mass media
  1. Theoretical framework

 

Chapter Three

  1. Research methodology

 

  1. Research design
  1. Identification of study population

 

  1. Sampling design and procedure
  1. Research instrument

 

  1. Restatement of research questions
  1. Method of data collected

 

  1. Rate of return of questionnaire
  1. Method of data analysis

 

  1. Sample size

 

Chapter Four

  1. Data analysis and presentation of findings

 

  1. Data analysis
  1. Research data analysis

 

  1. Discussion of findings

 

2

 

Chapter Five

  1. Summary, conclusion and recommendation

 

  1. Summary
  1. Conclusion

 

  1. Recommendation Bibliography Appendix

 

 

  • Format:  Microsoft Word
  • Pages: 75
  • Price:  ₦3000
  • Chapters:  1-5
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