COMMERCE PROJECTS

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)

Filed in COMMERCE PROJECTS by on August 3, 2018

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most part of the country […]

Continue Reading »

THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)

Filed in COMMERCE PROJECTS by on August 3, 2018

ABSTRACT         The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. To determine the brand of malt […]

Continue Reading »

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT

Filed in COMMERCE PROJECTS by on August 3, 2018

CHAPTER 1 INTRODUCTION 1.1 Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic and technical […]

Continue Reading »

AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS

Filed in COMMERCE PROJECTS by on August 3, 2018

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY It is not enough for a business to have good products sold and services rendered at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as “promotion”. Although promotion is not done only […]

Continue Reading »

DISTRIBUTION STRATEGIES AND CUSTOMER SATISFACTION IN MANUFACTURING FIRM

Filed in COMMERCE PROJECTS by on August 3, 2018

CHAPTER ONE INTRODUCTION 1.1 Background of the Study As industries engage in production of goods and services, they need to make them available to consumers at the right time right place and at the least cost (price).All these cannot be without effective and efficient system put in place. Distribution strategy is the transfer of products […]

Continue Reading »

TRADE OPENESS AND OUTPUT GROWTH IN NIGERIA: AN ECONOMETRIC ANALYSIS (1970-2007)

Filed in COMMERCE PROJECTS by on August 3, 2018

TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents List of tables and figures CHAPTER ONE: INTRODUCTION 1.1     Background of study 1.1.2  Trade openness and output growth Historical Experience of the Nigeria economy Statement of the research problem Objectives of the study Statement of the research hypothesis Justification of the study […]

Continue Reading »

THE IMPACT OF OIL AND NON-OIL EXPORTS ON THE ECONOMIC GROWTH OF NIGERIA (1983-2007)

Filed in COMMERCE PROJECTS by on August 3, 2018

LIST OF TABLE Unit Root Test for Stationarity ——————————————- Co-integration Result —————————————————— Modeling Log of Differenced GDP by OLS ————————– Modeling Log of Differenced INV by OLS ———————— Summary of t-statistic test for model 1 —————————— Summary of t-statistic test for model 2 —————————— TABLE OF CONTENT Title page —————————————————————-        Approval page ———————————————————- Dedication ————————————————————– […]

Continue Reading »

IMPACT OF TRADE LIBRALIZATION ON EMPLOYMENT GROWTH IN NIGERIA (1981-2013)

Filed in COMMERCE PROJECTS by on August 3, 2018

1.1   BACKGROUND TO THE STUDY The issue of employment is very germane to any economy; this is why one of the mainmacroeconomic objectives of any country is to attain full employment. The issue of employmentis paramount to Africa and Nigeria in particular, where high-level poverty is obvious with risingunemployment rates. However, in order to […]

Continue Reading »

THE IMPACT OF MONETARY POLICY ON BALANCE OF PAYMENT IN NIGERIA

Filed in COMMERCE PROJECTS by on August 3, 2018

ABSTRACT This research work is centered on the impact of Monetary Policy on Balance of Payment in Nigeria with the scope being from 1970 to 2006. The Central Bank of Nigeria (CBN) monetary policy instruments were discussed and the IS-LM framework of an open economy was also discussed including the CBN monetary policy guideline from […]

Continue Reading »

IMPACT OF FOREIGN DIRECT INVESTMENT ON THE ECONOMIC GROWTH OF NIGERIA ( 1986-2010)

Filed in COMMERCE PROJECTS by on August 3, 2018

Concept of Foreign Direct Investment in Nigeria An agreed framework definition of foreign direct investment (FDI) exists in theliterature. That is, FDI is an investment made to acquire a lasting managementinterest (normally 10% of voting stock) in a business enterprise operating in acountry other than that of the investor defined according to residency (World Bank, […]

Continue Reading »

× Chat With Us